Dynamic Personalized URLs in New York

Personalized URL (PURL) Marketing in New York City, NY

It may be likely you will not necessarily be familiar with PURL marketing. Simply put, the acronym means Personalized URL (web address) marketing, and it’s the integration of personalization, direct mail, and the internet.

Here’s how it works. It all starts with a segmented customer database, then out of that is generated a personalized direct mail piece with a PURL printed on it. If a customer visits the web address, they are provided with their very own personalized website that contains information that is tailored specifically for them. The benefits of such an approach is that it improves marketing responses rates, identifies more qualified prospects and converts high quality leads into revenue – all while results are monitored in real-time.

ABG specializes in One-to-One Marketing and real time personalization, producing Variable Data Printing, and Dynamic Personalized URLs (PURLs) in NYC, NY.

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Services Related to Personalized URL Marketing:

• 1-to-1 Marketing
• Personalized URLs
• Variable Data Printing
• Direct Mail Marketing
• Cross-Media Marketing

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